Akio Morita and Sony (Great Business Stories)

Type

Book

Authors

David Marshall

ISBN 10

1850154848

ISBN 13

9781850154846

Tags

Money & Saving, General

Description

This book is part of a series which is an introduction for young people to the world of business in a whole range of different areas - from fashion to computers. The series follows the entrepreneurs behind businesses that are household names, their ideas and inspirations, and how they made them work. Readers explore basic business principles and ideas such as mass production, marketing, branding, information technology, and sustainable development through real examples. The books also show the tensions that exist in the business world - between development and the environment and between capital and labour. - from Amzon

Number of Copies